The Secret Formula of Starbucks

This film (drama)Also known asStarbucks sans filtre，is aFranceProducerwomen sex，At2018Released in year 。The dialogue language isEnglish, French，Current Douban rating7.2(For reference only)。

The mermaid on Starbucks coffee cups has become a symbol of globalization, attracting countless "middle-class" customers to purchase cup after cup of overpriced coffee. Is Starbucks' claim of fair trade coffee really fair? Did its European subsidiaries really evade numerous taxes in the UK? How many local businesses fell into obscurity during the company's aggressive expansion? While Starbucks has always emphasized customer experience, a discrimination scandal broke out in 2018? In this film, frontline employees of Starbucks share their experiences over eleven years, coffee farmers discuss their collaborative experiences, corporate executives analyze marketing strategy development, and politicians help to reconstruct the origins and the entire process of the boycott movement. The film starts with the founding of Starbucks, and from multiple perspectives, recounts how Howard Schultz led Starbucks from a countercultural stance to embrace globalization.