The Secret Formula of Starbucks

This film (drama)Also known asStarbucks sans filtre，is aFranceProducerwomen sex，At2018Released in year 。The dialogue language isEnglish, French，Current Douban rating7.2(For reference only)。

The mermaid on Starbucks coffee cups has become a symbol of globalization, attracting countless "middle-class" customers to purchase cup after cup of overpriced coffee. Is Starbucks' claimed fair trade coffee really fair? Did its European subsidiaries truly evade countless taxes in the UK? How many local businesses fell behind during the company’s rapid expansion? While Starbucks has always focused on customer experience, a discrimination scandal erupted in 2018? In this film, frontline employees at Starbucks share their work experiences over eleven years, coffee farmers discuss their cooperative experiences, corporate executives analyze the development of marketing strategies, and politicians help to reconstruct the origins and processes of the boycott movement. This film starts from the founding of Starbucks and, through multiple perspectives, recounts how Howard Schultz led Starbucks from counterculture to embracing globalization.